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Dear Gary,
The purpose of a newsletter is to provide
specialized information to a targeted audience.
Newsletters are a great way to market your
product or service, and also create credibility
and build your organization’s identity among
peers, prospects, clients, candidates, members,
employees, or vendors. First, determine the
audience of the newsletter. This could be anyone
who might benefit from the information it
contains, for example, business owners in need
of employee development or strategic direction.
You can compile a mailing list from business
reply cards, customer information sheets,
business cards collected at trade shows, or
membership lists. You might consider purchasing
a mailing list from a company. If you explore
Sorrell Associates Customized Newsletter
Service, you will find that we have articles &
content for many applications. As well as over
300 writers available. Next, establish how much
time and money you can spend on your newsletter.
These factors will help determine how you
publish your newsletter; e-mail or print. It’s
recommended that you publish your newsletter
every month to stay top of mind with your
contacts. Your customers, prospects, clients, or
employees will look forward to its arrival.
Check out our newsletter service –
http://NewsletterVille.com
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Article Headline
Know
your target audience. Who are your most important customers,
clients or prospects, and why? Know what is important to them
and address their needs in your newsletter each month. Include
a photo to make your newsletter even more appealing.
Insert a "read on" link at the bottom of your article to
drive traffic to your website. Links are tracked, allowing
you to see which articles create the most interest for your
readers.
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Article Headline
Know your target audience. Who are your most important
customers, clients or prospects, and why? Know what is
important to them and address their needs in your newsletter
each month. Include a photo to make your newsletter even more
appealing.
Insert a "read on" link at the bottom of your article to
drive traffic to your website. Links are tracked, allowing
you to see which articles create the most interest for your
readers.
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End your newsletter with a kick -- consider a postscript to
reinforce one of the key product or service benefits.
Sincerely,
Gary Sorrell
Sorrell Associates
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