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Dear Gary,

The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters are a great way to market your product or service, and also create credibility and build your organizationís identity among peers, prospects, clients, candidates, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, business owners in need of employee development or strategic direction. You can compile a mailing list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company. If you explore Sorrell Associates Customized Newsletter Service, you will find that we have articles & content for many applications. As well as over 300 writers available. Next, establish how much time and money you can spend on your newsletter. These factors will help determine how you publish your newsletter; e-mail or print. Itís recommended that you publish your newsletter every month to stay top of mind with your contacts. Your customers, prospects, clients, or employees will look forward to its arrival. Check out our newsletter service Ė http://NewsletterVille.com
 

 
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Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing.

Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
 
 
Article Headline

Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month. Include a photo to make your newsletter even more appealing.

Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
 
 
End your newsletter with a kick -- consider a postscript to reinforce one of the key product or service benefits.
 
Sincerely,
 


Gary Sorrell
Sorrell Associates

 
 
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