While many might argue about which of
the above has more impact on whether or not a person decides to jump
ship, attempting to identify the main overall culprit is probably
the least productive approach to increasing retention. Why? Because
while studies may show that one factor carries more weight than
another, those same studies also show that all of the factors
have the ability to influence people to some degree.
So that means by focusing solely on
the main culprit - whatever it might be - your retention plan is
only as good as the number of people in your company who are
primarily affected by that factor. Which means that it's nowhere
close to being 100% effective.
People and Situations
Are you going to retain every person
you hire? Of course not. The key is to retain those people you
want to retain, those employees who make a difference and
contribute a tremendous amount to the company in numerous ways. And
in order to retain those superstar employees, you have to consider
what kind of experience you're providing to them.
Life is nothing more than a series of
experiences, and people respond to them in a rather predictable
They strive to avoid negative
experiences, and they tend to gravitate toward positive ones. That
rule certainly applies to people. After all, people provide an
experience, don't they? I'm sure you could identify people in your
life who provide negatives experiences and people who provide
Which ones do you try to avoid?
The same holds true for an employment
situation. If people aren't receiving a positive experience in their
job, they're going to try to find a new one. The challenge is to
ensure that they're receiving that positive experience. However,
there are two aspects of this challenge to keep in mind:
Experiences are very
person-specific. In other words, what one person believes is a
positive experience might not be the case for another person.
Employees are not apt to come right
out and tell you what constitutes a positive experience for them.
Unless you have a very outgoing and highly communicative person on
your team, you'll have to gather that information yourself.
Productivity and Profitability
As you might imagine, there are many
different components to an experience, especially an employment
experience. The good news is that there are ways to not only account
for all of them, but also to ensure that you're addressing them in a
way that will create positive experiences with your team and
In future issues, we're going to
identify and discuss these different components, how they affect the
overall employment experience and why, and how your understanding of
them can help you to maximize the productivity - not to mention the
profitability - of your team.
protected, all rights reserved worldwide. © Gary Sorrell. Sorrell Associates, LLC