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7 Ways to Improve Your
Content-Marketing Strategy
You may be wondering where I'm going with this but you need to
be sure and have a plan to improve your content-marketing.
Ways to "Think" about Your Content-Marketing Strategy:
1. Think Free
Everyone will jump at the chance if you give them info for
free. Don't be so pricey. Try and be giving. Think free and
you'll gain a following. Be generous and you'll put your info
in the hands of others and they will share it and so forth.
People love free.
2. Think Bigger
Try and think further than your blog and website. Are you
incorporating social media, videos, surveys and other ways to
reach your audience? If you aren't, then start today.
3. Think Different
You want to think differently than everyone else. The goal
should be to stand out and be more original. The difference
will be that you'll drive more business to your site and
others will simply be grasping at traffic from their all to
similar competition.
4. Think Numbers
Try and track your clicks, your shares and anything else you
have in the works. Those numbers matter! Be sure and market
them back to your customers and use them to show urgency and
limited availability.
5. Think Strategy
You want to take your current situation and take it to the
next level. In other words, you need to really think and
evaluate what your strategy plan is going to be. Work as a
team and figure out what will help your content most.
6. Think Competition
Every business can benefit from a content-marketing strategy.
Don't underestimate the fact that your competition may already
have their stellar strategy in place. Think about what you
can do to stay cutting edge of those that you compete for
business.
7. Think Diversity
The goal is to be diverse with your marketing. Try everything
that you can think of and then some! The more diversity you
have the more success you'll most likely experience. You have
to try things to see what works and changing it up will go a
long way.
Dare to THINK when it comes to content-marketing
improvements. You want to be different and stand out.
Content-marketing should not be ignored. Try these 7 ways to
think big when it comes to helping your business thrive in
their content-marketing strategy.
Contact me today for content that will engage your prospects and
help you increase awareness!
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Written specifically for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved.
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