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My experience with Gary Sorrell's newsletter has been one of the cornerstones of my marketing over the years. Today, as I enjoy a very successful business flourish I do not actively market any longer except for my newsletter from Gary.

People don't buy when you need a sale, they buy when they are ready. My newsletter puts me in front of them every month. When they are ready who will they call? The person that has consistently made contact.

I got one coaching client who said he had read the newsletter for five years and decided now was the time to enter coaching. I have coached him for four years at $18,000 a year, two of his sales people for another $10,000 and he is buying assessments for all employees regardless of the type of position. This is just one example. If I had never gotten one other client this one instance would have paid for the newsletter for over a hundred years. Do the math.

Thanks Gary and crew.

PS. They have never missed a delivery date in ten years.

Robert Alderman
Performance 2000 Inc.


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As a marketing company, we offer newsletters to our clients as a way of reaching out and staying in touch with their client base.

Iíve been using the Sorrell newsletter service for two years now and have been extremely happy with their product. Not only am I pleased, but my client, Envelopes of Nevada, Inc. is also happy with the product. Itís always great to see the coupon redemption from the newsletters, as I know people are reading and using their newsletters in the way we designed them to be used.

The ability for me to choose the articles I wish to use is the main reason I chose to use this company. In addition to the column I write on a regular basis for my client, Iím able to pick and choose articles which I feel hit home with my clientís target base. I simply email my choices along with my supplied article, and within days I receive a finished product back from Sorrell Associates.

Itís a great service with easy to use requirements. Itís a pleasure to deal with Sorrell Associates as I know Iíll get a professional product each and every time.

Thank you - Greggory A. Bruce
GB Productions



ďThe newsletter service, for me, is a godsend.

As a solo entrepreneur itís difficult to stay in front of my clients regularly. The flexibility of having Sorrell Associates compose my newsletter with pertinent content for my audience and/or use my proprietary content is perfect.

My newsletter goes out on time every month! I get very positive comments about the content and professionalism of the newsletter. It has also helped me fill my public training programs as well as receive inquiries on my other services.

Almost all the marketing information tells you to consistently communicate with your current/potential customers.

Sorrell Associates Customized Newsletter Service has made one aspect of that very easy and very cost effective!Ē

Bill Burtch, SPHR, ACC
Harmony Coaching & Consulting


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We started using Sorrell Associates Newsletter Service about one year ago. We were looking for a newsletter that would have meaningful articles, keep our name in front of clients and save us time.

Sorrell Associates has certainly delivered on our main goals and in addition is very easy to work with, prompt, and willing to work with us when we needed to make changes.

Penny McDaniel
Collaborative Connections, Inc.



This newsletter service is first rate. It's always on time and the letters are wonderfully put together.

There is a great mix of columns and content that clients enjoy. One employee of a client left the client and a year later contacted me with a referral and said how much he missed not receiving the letter. I am not sure I can trace any business to the letter but I know it worked to keep my company in the forefront of their thinking and likely prompted them to keep using my services.

John Mathis
Keyline Company, Inc.


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I can give you raving reviews from people who read and forward our/your newsletters.

This is a great service Ė considering that if it were up to me, Iíd never get around to do itÖ Even less, to do it right.

Marta Dabis
Associate Partner
Inspiring Conversations LLC


The process of "customizing" each issue from your standard creation was very easy and the content you provided was timely and of value to my clients.

David F. Salzwedel
Excalibur Edge LLC



I found your company tremendously easy to work with and the accommodations you made to brand the newsletter to match my image were wonderful.

The articles are concise, timely, and address needs that my prospective and active clients need. The quality of the product is fantastic and it arrives each month with plenty of time to distribute it to my network.

Thanks for a product I use as a cornerstone to my nurture marketing campaign.

Best regards,
Bill Gschwind
inPURSUIT Consulting, LLC


Hi Gary,

I want to let you know that your newsletter service has been a vital part in the success of my business.

Many people tell me that they really appreciate the quality of the articles and use them to help others in their company. I have been told by others that they have archived every issue.

I was recently contacted by a Bookkeeping service who told me that they see my newsletter each month at one of their clients and wanted to know more about my business. As a result I now have a new client.

One of the people I send it to is the training manager in my local city and in turn he sends it to every manager in the city for review each month.

I use the newsletters as an integral part of my marketing efforts and intend to continue doing so.

 In addition, your willingness to help me customize it has been a real key to its success.

Thanks for all your help.

Hank Sullivan
Strategic Solutions


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My first consideration of the benefit of your service is that you were able to customize to what we wanted Ė that is, just a plain text file that we could put into our design and in our format. That was something that simplified the logistics of creating our newsletter.

Second, the quality and variety of content has been top notch. We are consistently getting compliments from our readers.

Finally, and perhaps this should be first, our newsletter can be directly tied to generating business. In 2006, the first year we published the newsletter, we can specifically tie $2,200 to the newsletter Ė which more than paid for it. This year, we can specifically tie at least $18,500 to the newsletter.

It has been a way for us to continue to provide value to our clients and prospects which will lead to more business.

Lisa Huetteman
Black Diamond Associates



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I just wanted to take this opportunity to express my gratitude for your newsletter service and pat you on the back for a job well done. Because of your service I've been able to stay in touch with my target market on a dependable, reliable schedule. Your good work hasn't gone unnoticed by either my clients or me. Keep up the good work.


Dan Light
Dan Light Consulting



High praise for Sorrell Associates Customized Newsletter Service!

Our mentoring clients have greatly benefited from the timely and relevant newsletter topics that we offer each month. We not only use this service as an energizer for our mentoring partnerships, but it has also become a clever marketing tool as well.

It is not unusual for TTC, Inc. to receive a request for additional training as a result of an interesting article that was published in our customized monthly newsletter.

A must have for any successful organization!

-Kathy Wentworth Drahosz
The Training Connection, Inc. (TTC)




Dear Gary,

In the course of doing business, I try to provide feedback on good work or exceptional service, but I rarely find the time to put pen to paper. In your case, I felt compelled to find the time to share my thoughts in writing.

Since using your Newsletter Service, I have been more than pleased by the selection of topical content, the overall look and feel of the letter and the many positive comments Iíve received from my readers. Doing the type of work I do, I felt I should be able to whip out a newsletter myself. Well! That hasnít been the case. What I realized instead, was that my time is better spent on doing what I do best by focusing on the things that achieve results and grow my business. What Iíve learned is - your service is helping me do just that.

My Newsletter has created much more interest and awareness about the company and what we do. While I distribute electronically, I like using it when Iím meeting with prospects or existing clients by referencing an article or topic that is of interest to them and using it as context to think about the services we provideÖ It works!

Iím not yet able to provide hard statistics on how much itís improved my bottom line results, but I am evaluating moving from a two to four page publication. As a final thought, having a vendor that understands my business needs, who is available and responds when I need help - is not only important to me, but is very difficult to find.

Thanks for being a contributing part of my businessÖ.


Norm Gauthier
Managing Partner
Heritage Hill Partners



Nice to see you at the conference. Here is an interesting story about the newsletter.

I had contacted a CEO of a major company regarding coaching and assessments. He was thinking it over when his first copy of the newsletter arrived. He immediately called the office, enrolled in coaching and asked if he could have back issues for a year.

This proves once again that people buy when they are ready. You can go a year or two with zero response then bam a big hit occurs.

Robert Alderman




Dear Gary,

Thank you for your continued great service and a wonderful newsletter for the past nine (9) years.

I keep receiving very positive comments from my readership. The newsletter creates a very professional image for me.

Thanks again and keep up the good work.
I'm proud to use your product!

Barry Foster, RCC, CPBA
Business Success Coach



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