How to Encourage Visitor
Interaction in Your Web Site
You
can make your Web site more interactive with some of these tools. Keeping top of
mind and receiving feedback from your customers, clients, prospects, and
visitors is important to let you know what you are doing right and what you need
to change. But more importantly, it can help to build a trusting bond between
you and your potential customers.
Newsletters (The #1 marketing tool)
A newsletter will enable you to keep in contact with your customers and
prospects, thereby building a relationship with them. You can provide news of
new products, special offers, new features on your Web site, etc. Since they
have requested this newsletter you can be sure that they will read it. This will
give you the opportunity to sell to them again and again. As you are aware we
can put your newsletter marketing on auto-pilot....your contacts will think you
created it yourself! The program we like to use is Constant Contact. Solid, low
cost, stable program.
Click here to try it for 60 days for free.
I suggest using
Constant Contact for your e-mail distribution. It is a good program at a low
price but there are others.
Click here for the list of programs we suggest.
Blogs (Growing daily)
A blog will help you capture more attention on the Internet. Having great
information that you update regularly will help you rise in the search engines
too. The hardest part of a blog is creating content. We have eliminated that
problem. We will create the content for you. Check it out.
Click here or Go to:
http://newsletterville.com/blog_service.htm
Give Aways / Consultations
Give away some of your time to help customers and prospects solve their
issues and build loyalty. A free 10-15 minute phone consultation, a free report,
or a test drive of your products or services will leave a good impression of you
and your company. If they like you and believe you can help them, they will buy
from you. People like to reciprocate when they feel you have helped them.
Guestbook's
Give your visitors somewhere to air their views on your Web site Guest books are
used by many people to give visitors the chance to air their opinions on their
Web site The disadvantage is that you have no real control of the nature of the
comments your visitors make. Maybe this is the reason it isn't used much by
commercial Web sites. So you have to decide if it is worthwhile to set up such a
service. In our opinions, we wouldn't use one for the reasons stated above. Most
web hosting companies provide guest books for free, but if yours don't then
there are many organizations that do.
Bulletin boards
Message boards are popular amongst web surfers as they allow like minded
individuals to meet up and chat about the same topic. So if you sell golfing
equipment at your Web site, then golfers can meet up to discuss golf related
matters at your Web site You can answer questions or give advice to your
visitors. This can only help to build a trusting bond with your business as
people will come back to your site again and again for news and information. You
can highlight special offers somewhere within the discussion forum page to tempt
visitors to come into your store.
It can also be used as a classified advertisement board. So if you are a golfing
equipment supplier, your visitors would naturally assume that people who see
their advert are likely to be interested in golf, therefore a greater chance
that they would sell their wares. Again, this will would help to build a closer
relationship with your customers and prospects.
Most Web site hosting companies provide this service for free or as an
additional service for a small fee.
Chat rooms
Chat rooms are similar to discussion forums, except as that they are real-time.
This means that individuals can meet up and chat to each other like they were
having a conversation in real life.
Let's take this example. Say you are a supplier of angling equipment. Anglers
from all corners of the world can meet up in your chat room to share their
fishing experiences and advice. You can even use it as a form of marketing. Why
not hold a weekly or monthly meeting for visitors to discuss angling related
matters. You can answer questions and give advice, thereby asserting your
knowledge and expertise.
So where do you think these anglers are likely to go to buy their new fishing
tackle? You, knowing the fact that you are an expert on angling and you provide
free help and advice or another fishing tackle supplier who doesn't bother to
meet with their customers?
Surveys
By placing a vote function somewhere on your Web site, usually on the home page,
you can get quick feedback from your visitors. Use it as a form of market
research. Say you are thinking about adding a new product line to your store.
Ask your customers and prospects whether they would be interested in such a line
of products. This would save you valuable time and resources, knowing that they
may or may not sell before you even stock the products.
Usually it is only used for one specific survey at a time. This would give
visitors a chance to air their opinions without the time consuming aspects of a
normal survey, which should get a better response
Key to Surviving & SUCCEEDING
in ANY Economy:
Keep Marketing!
Are you ready to have a
company newsletter without writing it yourself?
Let us create a customized
newsletter for your company risk free. After we create your customized
newsletter, if you are unhappy, or we cannot meet your requirements...you pay
nothing. That's right! We will not charge
you one cent until you are completely satisfied.
You cannot ask for a better
risk free offer. That's how certain we are that you will be very happy with our
service.
Please take a look at the many
client newsletters that we have created. There are over 70 different newsletters
to give you some ideas of what we can do for you.
Also, we are constantly writing
articles. With access to over 300 writers and continuous research on business &
marketing, we can help you build a solid relationship with your prospects &
clients.
Click here for articles
Click here for newsletter samples
Click here for the special offer sign up form
Click here to see how to get started
Click here for our suggested e-mail newsletter
delivery system.
"A customized newsletter is a great way to nurture your prospects and clients
and it can create awareness about your company that is unparalleled with any
other marketing. And now you don't have to spend the time creating it yourself!
This will save you valuable "selling" time while growing your company."
Bill Bonnstetter, Target Training International & TTI Success Insights
Gary Sorrell
Sorrell Associates, LLC ~
www.NewsletterVille.com
Gary@NewsletterVille.com
740-824-4842
