Our Executive Search company has been sending e-newsletters for over a year now and we've gotten great feedback on them.
We hired Gary at Newsletterville.com to create our newsletters each month.
They have allowed us to "touch" candidates regularly and they have definately generated business.
My experience with Gary Sorrell's newsletter has been one of the cornerstones of my marketing over the years. Today, as I enjoy a very successful business flourish I do not actively market any longer except for my newsletter from Gary.
People don't buy when you need a sale, they buy when they are ready. My newsletter puts me in front of them every month. When they are ready who will they call? The person that has consistently made contact.
I got one coaching client who said he had read the newsletter for five years and decided now was the time to enter coaching. I have coached him for four years at $18,000 a year, two of his sales people for another $10,000 and he is buying assessments for all employees regardless of the type of position. This is just one example. If I had never gotten one other client this one instance would have paid for the newsletter for over a hundred years. Do the math.
Thanks Gary and crew.
PS. They have never missed a delivery date in ten years.
Robert Alderman, President-CEO
Performance 2000 Inc.
This newsletter service is first rate. It's always on time and the letters are wonderfully put together. There is a great mix of columns and content that clients enjoy.
One employee of a client left the client and a year later contacted me with a referral and said how much he missed not receiving the letter. I am not sure I can trace any business to the letter but I know it worked to keep my company in the forefront of their thinking and likely prompted them to keep using my services.
John Mathis President/Owner
Keyline Company, Inc.
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