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Frequently Asked Questions
What newsletter format should I use?
If you are planning on sending an e-mail newsletter and like
for the recipients
to view this in the body of their e-mail,
than this is the newsletter for you.
No attachments to open.
For best results use an internet based program like
Constant Contact,
Big Biller,
AWebber,
Intellicontact, etc...
PDF format for printing, mailing, and or e-mailing
If you want to have the ability to print copies for mailing and/or
for handouts
after a speaking engagement than this is the
newsletter for you. The PDF format
also allows you to post your
newsletter on your web site. It can also be
e-mailed as an
attachment or insert a link in your e-mail pointing to the
newsletter on your web site. You can do this using your contact
relationship manager program like Outlook, Act, Outlook Express, etc...
Both
If you have a need for both formats we can do this too.
How long should my newsletter be in length?
Decide if you want an HTML e-newsletter, a two page, four page, or multiple pages newsletter.
I would suggest a four page PDF newsletter because this allows enough room for
full articles instead of summarized articles, yet is short enough that your
readers will enjoy. Two page newsletters are certainly more cost efficient when
printing but limits you to fewer articles. Multiple page newsletters (over 4
pages) are good
when only sending your newsletter quarterly or every-other month.
For HTML e-mail
newsletters, we work on word count. I suggest keeping it under 1500 words. See
our TurnKey E-Zine system.
Which option is best for me?
We can help you choose an option by finding out how much of the newsletter you
want to create. Bronze, Silver, Gold, Platinum.
-
Bronze format - you
receive a boiler plate newsletter that is formatted, including content and
graphics. You will have the ability to add or delete content and include your
contact information.
-
Silver format - Every issue will be customized with your
company name, the name you would like for your newsletter, phone number, fax
number, e-mail address, logo, and motto / slogan. You will receive an original personalized "camera or e-mail ready"
newsletter complete with content via e-mail. We will add
your article, calendar of events, photo, logo, company bio, candidates of
the month, etc...at no additional charge. This
is our most popular newsletter format.
-
Gold format -
Includes everything in the standard package plus you will
have an opportunity to choose some of the articles you would like in each
issue from our content. We will give you a link to articles so you can decide
which articles you would like in each issue. After you choose the articles we
put your newsletter completely together including, format, layout, graphics, and
articles.
-
Platinum format - you
send us your articles, choose from ours, or have us get copyright approval for
an article that you like and we do the rest. We then take all the content, do
the formatting, graphics, contact information, logo, etc... and send your
completed newsletter to you. We will add some
of our articles if you do not have enough information to fulfill an entire
newsletter.
-
NEW Titanium format
- This option gives you everything the platinum option gives you plus a template
designed to your specifications from scratch, the ability to have us get
copyright permission from authors you like, send us your article and have our
team edit it for you, and suggest articles that you want in each issue.
All newsletter options include
content, formatting, set up, and graphics.
Click Here for detailed option descriptions.
(If you are unsure of which option is best for you, please call me direct at
740-824-4842).
Can I change options after I start?
YES. If you decide
that you would like to change to a different option, no problem Change anytime.
Who should I send my newsletters to?
Distribute your newsletter to your customers, clients, friends, prospects, colleagues,
etc...
Will you include my logo in each newsletter?
YES! Send you logo to
us in a jpeg or bitmap format and we will include it in every issue.
How do I paste my logo on the newsletter myself?
To paste your logo, place the cursor near the area you want to put your logo and
click so the cursor is ‘blinking’ on the area. Select ‘Insert’ from the menu at
the top of the screen and click on picture. Select the location of your logo
(Clip Art or From File), highlight the logo filename and select Insert. Once
your logo is inserted, you may need to format it for a better look. To
accomplish this, click on your logo to highlight it, then ‘right-click’ your
mouse and select ‘Format Picture’ from the pop-up menu. The pop-up window
provides you with the means of changing the picture size, style, layout, etc. to
customize the logo for your newsletter.
How do I email my newsletter?
First you must convert your newsletter in to portable document format
or PDF. In order to convert you will need to buy Adobe Acrobat Writer or a
similar type of PDF program. You can also access the internet to see if there
are any free trial writers or to see if you can purchase one online. After you
convert your newsletter you can send it as a PDF attachment. See the tips on
emailing your newsletter in the customized newsletter instructions. Always use
the "BCC" Blind Carbon Copy when sending to a group of email recipients.
Never email your newsletter in MSWord. It is much too big of a
file and will upset your recipients because of how long it takes to download.
How do I post my newsletter on my web site?
Convert to PDF format and post. Talk with your web master to find out
the best way to post the newsletter on your web site. Never post your newsletter
in MSWord on your web site. (Actually your copyright privileges do not allow for
you to do this due to the copyright infringement challenges that are current
happening on line).
What is the best way to send out my newsletter?
Currently we have done and are doing research on the best method of
sending your newsletter. So far we have found that printing and mailing is
getting the best results. However this is more costly than emailing. We suggest
you do both (to different people) and track your results.
Can I change any areas in my newsletter?
All areas in the newsletter template are accessible using MSWord
software. You are not authorized to modify any of the copyrighted articles
and/or material. However, you may replace an article with one you have written
or received copyright permission. You may also delete or replace the clipart
included in your newsletter templates.
Note: Unless you are very experienced with MSWord software,
we do not recommend editing any areas except for those identified in
[[Red]]. You
may un-knowingly change the newsletter format and require additional assistance.
If you experience problems, you can always exit or close the file (without
saving) and start over with the same template. Closing the file without saving
it first will result in losing all changes that you completed.
Do I have to charge $97 for the subscription?
The price in the subscription box is provided as a marketing tool to
demonstrate the value of the newsletter. You may charge prospects or clients for
the newsletter, but we don’t recommend it. The concept is to provide the
newsletter as a ‘Complimentary’ or ‘Free’ issue to market your company, not
necessarily to make a profit from the newsletter itself. You can also include
the newsletter as part of your contracts. When you contract to provide
products/services with a client, include twelve ‘Free’ issues of your newsletter
as part of the contract price. Once again showing value to the customer.
When I open a template the 4 page newsletter shows 5, 6, and/or
up to 7 pages with many pages only partially full. Why is this happening and how
do I fix the problem?
Each operating system works a little different. In most cases the
reason this happens is because the graphics have move a little causing the
columns to shift. You can fix this by starting with page one and the graphic in
the middle. Move in down a little and see if this fixes the problem. Then check
the bottom of each page to see if it has spilled in to the next page. Delete any
extra spaces and this should be everything back in to place.
How do I open templates using a MAC system?
Call our Home office for assistance at 740-824-4842.
What if I find a spelling or grammatical error in my newsletter?
These newsletters have been through several proofing sessions but
occasionally we miss some mistakes. Please feel free to make the needed changes
in punctuation, spelling, and/or grammar for your newsletter.
How large can my email list be?
There is no limit. You are completely in control of who, when, and
how many people you send your newsletter to either by email or US mail each
month.
What program do I use to edit my newsletter?
You will need to have MSWord to edit or change the newsletters.
Can I change the layout of my newsletter?
Yes, you can change the appearance and positioning of graphics,
articles, or format. This is not supported by the home office so please be very
computer savvy before trying to make these kinds of changes.
Do I have to get copyright permission
myself?
NO. We work with authors and copyright holders to get permission for
the articles we don't write. You don't have to do any of this.
What if I don't like an article that
you have put into my newsletter?
Just let us know. We will change any articles that you don't like
without any additional charges.
Start today. Click here
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