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Sorrell Associates Newsletter Service
Setting The Pace As The Leader In Customized
Newsletters!
Dear Gary,
Congratulations! Because of our past relationship you are receiving our monthly
newsletter...at no cost to you!
If this is your first issue, then welcome! We appreciate the opportunity to share best practices in
leadership, management, personal and professional growth, recruiting, retention, and other areas critical to your success.
Again, thanks for your readership.
Enjoy your newsletter!
Sincerely,
Gary Sorrell
Sorrell Associates, LLC
The leader in marketing services
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The Importance of a Good Cultural Fit
One of
the aspects of the hiring process that's often overlooked by companies is that of cultural fit. In other words, how well a candidate fits into the overall culture of the organization.
While at first glance, that consideration might not seem too important, it's actually crucial for ensuring a good hire with a high probability of retention.
There are two measures by which you can assess a candidate's potential for fitting into the company's culture. Those two are as follows:
The candidate's values, or the things that they hold in most esteem. One way in which to ensure that the candidates you hire share the same values as your company is to
pro-actively promote the company's. This can be done by posting them on its website, as well as someplace within the building, such as in the lobby. (The statement of values can also
include the company's mission statement.)
The manner in which the candidate likes to work. This pertains to their "preference for production" and how it stacks up against the company's standard operating procedures. Do
they prefer to work alone? Or do they thrive in a more cooperative atmosphere? If there isn't a match between the candidates's most efficient mode of operation and the company's,
problems could arise.
Making a good hire a bad one
There's no doubt that talent and skill set are important components in determining who to hire. In fact, it could even be said that those are the main factors in the decision-making
and hiring process. However, it would be a critical mistake to not take into consideration the importance of a good cultural fit.
Without such a fit, a potentially good hire can sour over time. The employee will gradually become less productive, less motivated, and less likely to remain engaged in their
position. All that means, of course, that they're a prime candidate to leave, which is exactly what you don't want.
Copyright protected, Sorrell Associates, LLC all rights reserved worldwide. © 2009 Gary Sorrell
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Attitudes Are Contagious…Is Yours Worth Catching?
Attitude development is at the core of achieving successful, desired results and outcomes.
The way you feel about yourself and others plays a crucial role into your personal and professional lives. In attitude development, we tend to always want to rush through the
process. You cannot do this. You have to take it one step at a time if you are going to truly change your attitude. Attitude development is an important and difficult task- but not
impossibility. And remember; it's up to you...only!
Here are a few tips on how to begin to develop a great attitude:
1. Don't Stress
- This may be the hardest step of all in attitude development. Our level of stress can control what we feel about ourselves and how we judge others. It is very hard at times to
control your levels of stress. You can decrease your stress levels by looking at every situation logically. There is always a logical explanation to all the stressful things that
are plaguing your life. Take a moment to look at the area around you in times of stress and slip into a calm and relaxed feeling. With practice, you can be stress free...almost!
2. Grow some skin - Not
literally. Grow some skin refers to not taking colleagues comments personally. People are going to name call or joke with you. You need to be the better person and shake it off.
Ignore the comments that are more often than not, jokes, and you will be better off. It is hard to "turn the other cheek", but it is more important that if you are going to make any
change toward attitude development, you need to be able to just ignore the comments and move on. When you do, you can easily move on to the second hardest thing to do in attitude
development. This is to control your temper.
3. Calm your temper - You
need to be able to calm your temper if you are going to change your attitude. There are times in which we almost achieve complete change in our attitudes of others and then our
tempers explode. This is partially due to our behavioral make up. Some people have short fuse tempers while others have long fuse tempers. It doesn't matter what fuse you have, only
that you are able to control it. Attitude development is very hard at times, but it can be achieved if you are willing to take the extra energy and take care of the little issues
that trigger your temper. When you have taken out those triggers you can begin to see your change of attitude.
4. Read daily affirmations -
affirmations are positive statements you tell yourself. These affirmations will help you with all the steps above and in times of self doubt. Positive affirmations will go a long
way in keeping a positive attitude for years to come.
"It is your attitude that is going to hold you back or catapult you to achieving your goals and success!"
~ Gary Sorrell
Your attitude determines your altitude in life. How high do you want to go?
Copyright 2009, Sorrell Associates, LLC
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Why have a newsletter for your
business?
The purpose of a newsletter is to provide
specialized information to a targeted audience.
Newsletters are a great way to market your
product or service, and also create credibility and
build your organization’s identity among peers,
prospects, clients, candidates, members, employees, or
vendors.
First, determine the audience of the newsletter. This
could be anyone who might benefit from the information
it contains, for example, business owners in need of
employee development or strategic direction.
Then
compile a mailing list from business cards,
customer information sheets, chamber of commerce list,
info collected at trade shows, or other membership
lists. You might consider purchasing a mailing list from
a company.
When you explore
Sorrell Associates Customized Newsletter
Service, you will find that we have articles &
content for many applications. As well as over
300 writers available. Next, establish how much
time and money you can spend on your newsletter.
These factors will help determine how you
publish your newsletter; e-mail or print. It’s
recommended that you publish your newsletter
every month to stay top of mind with your
contacts. Your customers, prospects, clients, or
employees will look forward to its arrival.
Check out our newsletter service –
http://NewsletterVille.com
Quick Links
Client Comments
Our Executive Search company has been sending enewsletters for over a year now and we've gotten great feedback on them.
We hired Gary at Newsletterville.com to create our newsletters each month.
They have allowed us to "touch" candidates regularly and they have definately generated business.
Linda Noland, Stone & Associates Executive Search
www.workquest.net
This newsletter service is first rate. It's always on time and the letters are wonderfully put together. There is a great mix of columns and content that clients enjoy.
One employee of a client left the client and a year later contacted me with a referral and said how much he missed not receiving the letter. I am not sure I can trace any business
to the letter but I know it worked to keep my company in the forefront of their thinking and likely prompted them to keep using my services.
John Mathis President/Owner
Keyline Company, Inc.
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